I worked with the team at Anyways on this campaign for US publisher Penguin Random House, to help raise awareness of gifting books for the holiday season. Working closely with brand and its rich history, we created a book recommendation website, shareable social media assets, and an accompanying advertising campaign that was rolled out across New York during the holiday season.

Penguin Random House publishes hundreds of books every year but the task of finding the perfect gift can be a tricky one. The campaign presents a website that allows visitors to choose from lists of tongue-in-cheek habits and personalities to get unique, personalised book recommendations for that special someone.